7 Von Hipples Law of User Innovation Source of New Product Opportunities

Eric Von Hipple of the MIT Business School made many studies of the sources of innovation in the electronics industry and concluded that more than 70% of the product innovations came from the users, who initially can't find the tools or equipment they need on the market and are forced to develop them in-house. [Most companies ignore this process and consequently miss many good, easy opportunities for new products or product enhancements.]

A related rule is that most breakthroughs in new products and processes come from outside the industries that these breakthroughs will effect most!

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