10 Steps forBoosting

Bach I . Listen to music by Johann Sebastian Bach. If Bach doesn't make you more creative, you should probably see your doctor - or your brain surgeon if you are also troubled by headaches, hallucinations or strange urges in the middle of the night.

^ . Brainstorm. If properly carried out, brainstorming can help you not only come up with sacks full of new ideas, but can help you decide which is best. Click here for more information on brainstorming and download our BrainStormer programme.

Always carry a small notebook and a pen or pencil around with you. That way, if you are struck by an idea, you can quickly note it down. Upon rereading your notes, you may discover about 90% of your ideas are daft. Don't worry, that's normal. What's important are the 10% that are brilliant.

~ . If you're stuck for an idea, open a dictionary, randomly select a word and then try to formulate ideas incorporating this word. You'd be surprised how well this works. The concept is based on a simple but little known truth: freedom

Try out BrainStormer, our new creative thinking software.Johann

Sebastian inhibits creativity. There are nothing like restrictions to get you thinking.

w ■ Define your problem. Grab a sheet of paper, electronic notebook, computer or whatever you use to make notes, and define your problem in detail. You'll probably find ideas positively spewing out once you've done this.

6. If you can't think, go for a walk. A change of atmosphere is good for you and gentle exercise helps shake up the brain cells.

7. Don't watch TV. Experiments performed by the JPB Creative Laboratory show that watching TV causes your brain to slowly trickle out your ears and/or nose. It's not pretty, but it happens.

8. Don't do drugs. People on drugs think they are creative. To everyone else, they seem like people on drugs. 9

Read as much as you can about everything possible. Books exercise your brain, provide inspiration and fill you with information that allows you to make creative connections easily.

■ Excercise your brain. Brains, like bodies, need exercise to keep fit. If you don't exercise your brain, it will get flabby and useless. Exercise your brain by reading a lot (see above), talking to clever people and disagreeing with people - arguing can be a terrific way to give your brain cells a workout. But note, arguing about politics or film directors is good for you; bickering over who should clean the dishes is not. NEW!!! Want to talk about creativity and innovation in business? If so, join Valpocella, our new discussion forum focusing on applied creativity and innovation in business.

I'm not returning until you fix it," bandleader Count Basie told a club owner whose piano was always out of tune. A month later Basie got a call that everything was fine. When he returned, the piano was still out of tune. "You said you fixed it!" an irate Basie shouted. "I did," came the reply. "I had it painted." Are you solving the right problem? Is there a more significant problem you could be addressing?

0 0

Post a comment