The Language

You are now in a position to give two-digit numbers a character by translating them into the new language. Take 20, for example. This translates into BO (2 = B; 0 =0).

Let the letters suggest a person to you, and use the first association that comes into your head. BO might suggest Bo Diddley or Little Bo Peep.

Or take 27, for example. This translates into BG (2 = B; 7 = G). Again, think of the first person who comes to mind. Barry Gibb, perhaps, a member of the BeeGees.

The numbers are coming to life. One moment 20 is 20, 2 x 10 at a stretch; the next, it's a celebrity. There is no doubt in my mind which is the more memorable.

Write down a list of numbers from 20 to 29 and translate them into letters. Then think of the first person they suggest.

Number

Letters

20

BO

21

BA

22-v

BB

23

BC

24

BD

25

BE

26

BS

27

BG

28

BH

29

BN

Personally, BB suggests a baby; BC makes me think of Jesus Christ; BS reminds me of a BuS driver, BE a BEE-keeper friend of mine.

Every time you look at that number again, you want to think of the same person.

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