The full power of the Mind Map is realised by having a central image instead of a central word, and by using images wherever appropriate rather than opposite: Natural Architecture Plate 11
words. Combining the two cortical skills of words and images multiplies your intellectual power, especially when you create your own images.
fin 1989 W. M. Matlin described an experiment showing this. It was carried out by Bull and Whittrock 16 years earlier to discover effects of images on learning.
Bull and Whittrock asked 9 and 10-year-old children to learn words such as 'brain', 'magazine', 'trouble' and 'truth'. The children were divided into three groups. Group 1 read the word and its definition, wrote them down and then created their own images of both the word and its definition. The children in Group 2 did the same as those in Group 1, except that instead of creating their own images they traced a picture. The children in Group 3 simply wrote down the word and its definition over and over again.
A week later the children were tested for their recall of the words and their definitions. The children in Group 1, who had created their own images, did by far the best, while the children in Group 3, who had done no drawing, did worst.
This finding supports the argument that the Mind Map is a uniquely appropriate learning tool. It not only uses images, it is an image.
The Mind Map harnesses the full range of cortical skills - word, image, number, logic, rhythm, colour and spatial awareness - in a single, uniquely powerful technique. In so doing, it gives you the freedom to roam the infinite expanse of your brain.
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