Suppose your problem is how to attract more customers to your restaurant. The major underlying principle is attraction, or how to increase or get more of something. Draw a symbol representing this principle. Next, use this symbol as a stimulus and draw another symbol and then another until you have four or five. Sample symbols are shown in Figure 7.2.
After you have examined each doodle, the following ideas might come to mind:
• Have "Dinner with a Local Celebrity" nights. After customers are seated in the restaurant between certain hours, a lottery is held and the winner gets to have dinner with a local celebrity.
• Ask customers to brainstorm ideas to increase business. Give free dinners to those who suggest the best ideas.
• Offer special "sampler" meals in malls.
• Install small video monitors on tables so customers can watch their food being prepared in the kitchen.
• Offer evening river cruises with appetizers at the restaurant, the entrée on the boat, and dessert back at the restaurant.
101 Activities for Teaching Creativity and Problem Solving. Copyright © 2005 by John Wiley & Sons, Inc. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
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