You have probably heard the expression "That's a real no-brainer!" In case you haven't, a no-brainer is an activity that requires little mental effort or ability. (It doesn't mean you don't need a brain!) Traditional or classical idea generation typically is considered to be a type of no-brainer in that it relies on whatever ideas we can call up without deliberate use of stimuli.
Depending on your creative thinking ability, basic idea generation activities may or may not work as well as other activities. This doesn't mean they lack the potential for yielding blockbuster ideas. All idea generation approaches have that potential. You'll just have to experiment with activities from different categories to determine the best ones for you. You also should explore the activity selection guide described in Chapter 2. (Remember, the activities in this part of the book can be used by either individuals or groups.)
NOTE: FOR ALL ACTIVITIES, REMIND PARTICIPANTS TO DEFER JUDGMENT WHILE GENERATING IDEAS.
Bend It, Shape It
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