The fun factor is an important ingredient during any idea generation session. Several activities in this book incorporate fun elements to heighten creative perceptions and increase the potential for large numbers of ideas. Developed by Hall (1994), Balloon, Balloon, Balloon is one of these fun factor activities. Although it is similar to others, it can provide the lift a group needs to generate hot ideas. Try it right after lunch or at the end of a day and I guarantee no one will fall asleep.
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