Law Breaker Handout

Suppose you want to generate ideas for a new chocolate candy bar. First, list assumptions regarding candy bars May contain either peanuts or almonds in addition to chocolate, but nothing else Weighs no more than three ounces Next, generate ideas by breaking any of these laws governing chocolate candy bars. Here are some possible ideas Different shades of brown in the same product Variable sweetness in different parts of the product Different fillings in the center Wrap in theme papers (for...

Procedure

Distribute the List of Stimulus Words Handout (feel free to add other words or have group members add their own words). 2. Distribute the PICLed Brains Handout, one copy per person or post the words on a flip chart. Explain how to use the words and answer any questions they may have. 3. Instruct the individuals in each group to take turns picking one word unrelated to the challenge. 4. Tell them the group should use each word to free-associate and try to think of ideas to resolve the challenge....

4Combine and Improve Ideas

Another way to ensure high-quality ideas is to not let your ideas get lonely. Give them relatives and friends. That is, use your natural powers of free association and see how you can combine an existing idea with another one to form a completely new idea. Or encourage your ideas to be all they can be. Empower them to use their full potential. Take an existing idea and try to improve it. How else might it be implemented What could you substitute, change, reverse, or make larger or smaller What...

Materials Supplies and Equipment

For each group markers, two flip charts, and masking tape for posting flip-chart sheets For each participant one sheet each of three different colors of sticking dots ( 2 diameter) and one pad of 4 x 6 Post-it Notes. One camera for each group capable of taking instant pictures or a digital camera and small printer capable of printing photos on demand (either directly from the camera or via a computer) For each group, examples of products or processes that might need improvement and any...

Get Crazy Handout

Challenge How might we get people to buy more of our product First, get crazy and generate some ridiculous ideas such as the following Threaten people with a long vacation if they don't buy your products. Pay them 1 million for every dollar they spend on your products. Promise them three magic wishes. Attach a subliminal advertising device to their televisions. Have your cousin Vinnie pay them a visit. Send your product to every home in the world as a holiday gift and invoice the homeowners....

Ticklers Related and Unrelated Stimuli

Tickler activities will tickle, tease, and tantalize ideas out of your brain. They will pull out what you know exists, but couldn't think of at the time what you thought existed, but didn't know for sure and sometimes what you didn't even know existed. When you use specific stimuli, ideas will pop out surprisingly fast. Ticklers provide the stimuli needed to free-associate. A tickler is anything that stimulates an idea. You probably use many brain ticklers already. For instance, have you ever...

PICLed Brains Handout

To illustrate PICLed Brains, consider the problem of improving a common household flashlight. Here are some sample ideas Make a flashlight buoyant so it floats in water if dropped accidentally (from inflate it). Make the flashlight handle out of rubber so it can be twisted into different shapes as a novelty or secured to some object in order to target the light beam (from twist it). Make the flashlight transparent, like a transparent telephone (from transparent). Include a timer so the...

5 Minimize Negative Thinking

Unless you are an exceptional person, you are a natural critic. From an early age we have learned to analyze and criticize anything new. Now that we are adults, being critical is second nature. We are experts at it. What is your typical first reaction when someone proposes a new idea Do you usually say something like That's fantastic, That's a great idea, or That's really interesting Probably not. Although there may be a few exceptions, most of us come preprogrammed with the automatic no...

Modular Brainstorming Handout

To illustrate this activity, suppose you are a facilitator who agreed to help a company improve a common door lock. You ask group members first to list components such as knobs, latches, pins, tumblers, keys, bolts, springs, and a striking plate. Next, they list subattributes of each component. For instance, springs have such characteristics as being spiral in shape, under tension, capable of being stretched, and varied in size. After group members draw pictures of the individual components,...

2Test Assumptions

Old Woman Perception Image

Testing assumptions is probably the second most important creative thinking principle, because it is the basis for all creative perceptions. We see only what we think we see. Whenever we look at something, we make assumptions about reality. Optical illusions, one form of creative perception, depend on this phenomenon. Most psychology students, for instance, are familiar with the picture that combines an old woman and a young woman (see Figure 2.1). Which of the two women we see depends on how...

Problem Solving

Copyright 2005 by John Wiley & Sons, Inc. Published by Pfeiffer An Imprint of Wiley. 989 Market Street, San Francisco, CA 94103-1741 www.pfeiffer.com Except as noted specifically below, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior...

Debrief Discussion

Ask the participants to discuss the following questions Why is deferring judgment so important Is it more important than the other three brainstorming principles Why or why not How feasible is it to defer judgment in practice How might groups overcome obstacles to deferring judgment Why are the other three principles important Also consider having participants debrief using the following questions What was most helpful about this exercise How would you rate the value of this exercise to helping...

Radiant Problem Solving

Alexander, C., Ishikawa, S., amp Silverstein, M., 1977. As cited in M. Michalko, ThinkerToys. Berkeley, CA Ten Speed Press, 1991. Andersen, H.R. The Idea of the Diamond Idea Group. Chicago Mitsubishi Heavy Industries America, 1991. Business Week, The Web Smart 50 - Collaboration, November 24, 2003. Buzan, T. Use Both Sides of Your Brain. New York Dutton, 1976. Clark, C.H. The Crawford Slip Writing Method. Kent, OH Charles H. Clark, 1978. Crawford, C.C., amp Demidovitch, J.W. Crawford Slip...

Defining Problems

There are a number of different perspectives on the definition and nature of problems, as well as different types of problems. Here is a brief overview of some of the classic ones. One general definition describes a problem in terms of some difficult obstacle or goal. According to this definition, anything difficult to overcome is a problem. Although this definition is descriptive, it is not precise enough for most purposes. Most challenging situations present more than a goal to overcome and,...

3 Avoid Patterned Thinking

Try this little exercise Fold your arms the way you normally would cross them. Note which hands are on top of your arms. For instance, my left arm lies under my right hand. Now quickly reverse this position in my case, my right arm should lie under my left hand . You'll probably notice that the second position is more difficult. It's not natural. Here's another, similar exercise Interlock your fingers in the way most comfortable for you. Either your right or left index finger should be on top....

6 Take Prudent Risks

A failure is an opportunity to start over again, but more intelligently. Henry Ford You can't be a creative thinker unless you are a failure. No one ever truly succeeds without failing first. For instance, novelist John Creasey supposedly got 743 rejection slips before he published 562 books. Sports fans know that Babe Ruth struck out 1,330 times a pretty poor record. Fortunately, he also hit 714 home runs. And R.H. Macy failed seven times before his New York store caught on. Creative thinking...

Typology of Idea Generation Activities

Before looking at the activities, however, you might want to understand more about how they work. This knowledge should make them easier to use and easier to teach others to use, and also increase your understanding about creative thinking in general. If you don't want this information and want to begin using the activities, move on to Chapter 4 or chapters following it . It is important, however, to understand the distinction between individual and group activities. This is because the...