5 Minimize Negative Thinking

Unless you are an exceptional person, you are a natural critic. From an early age we have learned to analyze and criticize anything new. Now that we are adults, being critical is second nature. We are experts at it. What is your typical first reaction when someone proposes a new idea Do you usually say something like That's fantastic, That's a great idea, or That's really interesting Probably not. Although there may be a few exceptions, most of us come preprogrammed with the automatic no...

Modular Brainstorming Handout

To illustrate this activity, suppose you are a facilitator who agreed to help a company improve a common door lock. You ask group members first to list components such as knobs, latches, pins, tumblers, keys, bolts, springs, and a striking plate. Next, they list subattributes of each component. For instance, springs have such characteristics as being spiral in shape, under tension, capable of being stretched, and varied in size. After group members draw pictures of the individual components,...

2Test Assumptions

Testing assumptions is probably the second most important creative thinking principle, because it is the basis for all creative perceptions. We see only what we think we see. Whenever we look at something, we make assumptions about reality. Optical illusions, one form of creative perception, depend on this phenomenon. Most psychology students, for instance, are familiar with the picture that combines an old woman and a young woman (see Figure 2.1). Which of the two women we see depends on how...

Problem Solving

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Radiant Problem Solving

Alexander, C., Ishikawa, S., amp Silverstein, M., 1977. As cited in M. Michalko, ThinkerToys. Berkeley, CA Ten Speed Press, 1991. Andersen, H.R. The Idea of the Diamond Idea Group. Chicago Mitsubishi Heavy Industries America, 1991. Business Week, The Web Smart 50 - Collaboration, November 24, 2003. Buzan, T. Use Both Sides of Your Brain. New York Dutton, 1976. Clark, C.H. The Crawford Slip Writing Method. Kent, OH Charles H. Clark, 1978. Crawford, C.C., amp Demidovitch, J.W. Crawford Slip...

Ideatoons Handout

Suppose you are a packaging design director concerned with developing new cheese cracker box designs. First, you develop a list of problem attributes box, package opening, closure, and package lining. Next, illustrate these attributes using graphic symbols such as the ones shown in Figure 6.2. Then experiment with different combinations of symbols to help kick start your imagination. A box with two chambers one for crackers and one for cheese spread from the box and package opening symbols . A...

3 Avoid Patterned Thinking

Try this little exercise Fold your arms the way you normally would cross them. Note which hands are on top of your arms. For instance, my left arm lies under my right hand. Now quickly reverse this position in my case, my right arm should lie under my left hand . You'll probably notice that the second position is more difficult. It's not natural. Here's another, similar exercise Interlock your fingers in the way most comfortable for you. Either your right or left index finger should be on top....

6 Take Prudent Risks

A failure is an opportunity to start over again, but more intelligently. Henry Ford You can't be a creative thinker unless you are a failure. No one ever truly succeeds without failing first. For instance, novelist John Creasey supposedly got 743 rejection slips before he published 562 books. Sports fans know that Babe Ruth struck out 1,330 times a pretty poor record. Fortunately, he also hit 714 home runs. And R.H. Macy failed seven times before his New York store caught on. Creative thinking...

Typology of Idea Generation Activities

Before looking at the activities, however, you might want to understand more about how they work. This knowledge should make them easier to use and easier to teach others to use, and also increase your understanding about creative thinking in general. If you don't want this information and want to begin using the activities, move on to Chapter 4 or chapters following it . It is important, however, to understand the distinction between individual and group activities. This is because the...