When you learn something new, immediately relate it to something you already know. Making connections is essential for building long-term memories; it makes the information meaningful, thus improving the odds that the hippocampus will consolidate it. A convenient way to remember the name of someone you just met is to think of all the people you know with the same name.

Making associations is also an effective way to remember passwords or pin numbers that, for security reasons, you don't want to write down and carry with you. When you create your security codes, do this with an association in mind. You might consider making your password to a members-only professional website something that you can associate with your profession— for example, 057528 for the month and year and your age when you received your professional degree.

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