Now look at it long enough so that you can still remember it when you look away. . . .

If you have actually tried this, you probably started to group the numbers into twos or threes to organize the task and make remembering easier:


This is a process we call "chunking": breaking a large task down into smaller, more manageable, pieces. In business there's an old joke, "How do you eat an elephant?" The answer is, "One bite at a time."

At this point, how long do you think you could remember this number accurately?—an hour?—a day?—a week?

Now let's chunk the number a little differently. Does this suggest anything to you?

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