You may not have ethnic markets where you live. But most places still have specialty stores staffed by people who know about the products they sell. Ask to see, feel, and smell the merchandise, and about where it came from or how to prepare it. In a flsh store, by seeing, feeling, touching, and smelling the catch, you form associative links with the variety of shapes, sizes, and colors.
^ In a bakery, your olfactory sense gets a valuable workout. Certain odors, such asfreshly baked bread, trigger emotional responses that stimulate the memory of other events.
A package of sliced monk-fish looks like a hundred other shrink-wrapped packages, but a whole monkfish—a bizarre, almost grotesque creature-—is deeply memorable.
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