A suggestion becomes much stronger when people can identify with the person or group making it. Non-verbal communication (smiling faces of people who have used a given product) is often used to provide an added dimension to the message.
Examples are one of the strongest forms of suggestion in existence. If, on the other hand, the person or group making the suggestion acts differently than intended, the suggestion will be severely weakened, or even neutralized. The power of setting an example goes all the way back to childhood, when our parents acted as models for our developing behavior.
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To do this successfully you need to build a clear path of action by using tools if necessary. These tools would be facts, evidence and stories which you know they can relate to. Plus you always want to have their best interests at heart, in other words, you know what is good for them