The body and mind are in constant interaction. A tense mind is translated into nervous tension and muscular contractions. If the mind is to be receptive, the body must be relaxed. North African carpet vendors have been aware of this fact for centuries - clients are comfortably seated and offered a cup of mint tea before wares are exhibited. Friendly sales persons who smile a lot put buyers at ease. The same technique is used in TV and print ads, where restful images appearing before the actual sales message are designed to help customers relax.

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