The second strategic variable in your business or career is differentiation. This is the key factor that determines the success of most sales, marketing, and business growth. This is the primary determinant of success in your career.
Differentiation is defined as the way that you separate yourself from everyone else in your field who is offering something similar. Your area of differentiation is, in reality, your area of excellence, your area of uniqueness, your unique selling proposition. It is what gives you a competitive advantage over others in your industry.
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