As the president of your own personal services corporation, you must consider the four strategic variables in marketing yourself and your services. Your effectiveness in each of these four areas will determine your income and your future. They are: (1) specialization; (2) differentiation; (3) segmentation; and (4) concentration.
These four activities are central to every business and to the success of every product or service offered by any business anywhere. All business growth and profitability are the result of per forming well in each of these areas. Problems with sales and profitability are the result of a weakness in one or more of these areas. Each of them applies to you and your career, as well.
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Providing Knowledge is an Effective Means to Attract Potential Customers. The Internet Has Become an Unlimited Resource for Knowledge and Information and it is by Responding to This Need of Web Users That You Can Increase Your Business Sales, Advertising Revenue and Overall Profitability.