The first concept is what I call "zero-based thinking." Call a timeout in your life and work. Draw a line under all your current activities. Now, imagine that you are starting over. Ask yourself, "Is there anything in my life that, knowing what I now know, I would not get into or start up again today if I had it to do over?"
This is one of the most important questions you will ever ask and answer. You can apply it on a "go forward" basis to each part of your life. Often the biggest problem in personal strategic planning is your attempting to make something work that you wouldn't even get into in the first place if you had to do it over again.
Often when I consult with companies, they ask me for advice on how to increase sales of a particular product or service. I always ask them, "Knowing what you now know, would you introduce this product or service again today if you had it to do over?"
They often tell me that, knowing what they now know, they would never have brought it out in the first place. My advice to them is always the same: "Kill it." One of the smartest things a company can do with a part of the business that is not working, and which has no future, is to discontinue it as quickly as possible. This applies to products, services, processes, methods of sale or advertising, investments, or any other area of activity that consumes time, money, or emotional energy.
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