What about Biases and Intuition

As previously noted, judgment calls are subjective. They are not simply a distillation of the facts. At some point in the decision making process, you will probably make choices that are not easy. Even after you have got your information, and explored the "what if" scenarios, the outcome is still your opinion.

In order to make good judgment calls, you need to acknowledge and check your natural inclinations toward decisions. For example, everyone has biases that influence opinion. You might have experienced, for example, the loss of a large part of your savings due to a drop in the stock market which has made you leery of investing. Or, you grew up in a family that was never in debt and stressed the evils of credit. These experiences could cloud your ability to make an effective judgment call.

The problem is that biases, or any type of preexisting attitude, reduce your ability to objectively evaluate information. If you allow them to play an active part in your decisions you run the risk of making a bad choice. When you are aware of your biases you will not eliminate them, but you can check that they are not getting in the way of a good judgment call.

What about intuition or instincts? As you go through the process of making a judgment call, you might get a feeling, a hunch, that one option simply feels right when compared to the others even when logic tells you otherwise. Also called a gut reaction, this feeling can lead to a great decision. It can also lead to a disaster. As with biases, acknowledge your intuition but listen to it as one factor in many. It should not outweigh the facts and other input you gathered in steps 1 through 3.

Friendly Persuasion

Friendly Persuasion

To do this successfully you need to build a clear path of action by using tools if necessary. These tools would be facts, evidence and stories which you know they can relate to. Plus you always want to have their best interests at heart, in other words, you know what is good for them

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