Use Links to Evaluate a Site

Most websites use links to help you move from their site to other web pages. These links may be used to document sources (think of them as the Internet equivalent of footnotes) or simply to take you to more information about the topic which may be of interest.

If there are links to other pages as sources, ask yourself the following:

■ Are they to reliable sources or only to other locations on the same website?

■ If they take you to more information on the subject, are they well chosen and well organized?

■ Do the links represent other viewpoints?

If other pages link themselves to the page you are considering as a source, ask yourself:

■ Who links to the page? (read all points of view if more than one may be found)

■ How many links are there? (higher numbers may generally be a good sign)

■ What kinds of sites link to it (do they all represent the same point of view, giving the same information)?

■ Are there any links to directories? Are the directories themselves discriminating or do they accept any and all sites?

Friendly Persuasion

Friendly Persuasion

To do this successfully you need to build a clear path of action by using tools if necessary. These tools would be facts, evidence and stories which you know they can relate to. Plus you always want to have their best interests at heart, in other words, you know what is good for them

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