Practice

Match the persuasion technique with the appropriate example.

1. logos

2. pathos

3. ethos a. "My five years in medical school taught me that we all need to get involved in health care reform."

b. "You're an intelligent man. I'm sure you know that a vote for Candidate Brown will not only mean lower taxes, but better schools, too."

c. It makes the most sense to buy only name-brand sneakers. They are more durable, so they last longer and actually are a better value than cheap imitations.

Understanding Mind Control

Understanding Mind Control

This book is not about some crazed conspiracy thinkers manifesto. Its real information for real people who care about the sanctity of their own thoughts--the foundation of individual freedom.

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