Practice

Match the persuasion technique with the appropriate example.

1. logos

2. pathos

3. ethos a. "My five years in medical school taught me that we all need to get involved in health care reform."

b. "You're an intelligent man. I'm sure you know that a vote for Candidate Brown will not only mean lower taxes, but better schools, too."

c. It makes the most sense to buy only name-brand sneakers. They are more durable, so they last longer and actually are a better value than cheap imitations.

Friendly Persuasion

Friendly Persuasion

To do this successfully you need to build a clear path of action by using tools if necessary. These tools would be facts, evidence and stories which you know they can relate to. Plus you always want to have their best interests at heart, in other words, you know what is good for them

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