Pity

Another example of the pathos technique is the use of pity. The person doing the persuading tries to make others feels sorry for him or her, hoping that they will act accordingly (do what they want, give them money, etc.) out of pity. Advertisements that show malnourished children surrounded by flies, panhandlers in city streets who tell passersby they have not eaten in days, and holiday newspaper stories about families with no money to buy presents are all examples of the pity technique.

Friendly Persuasion

Friendly Persuasion

To do this successfully you need to build a clear path of action by using tools if necessary. These tools would be facts, evidence and stories which you know they can relate to. Plus you always want to have their best interests at heart, in other words, you know what is good for them

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