Pathos

There are many variations on Aristotle's three persuasion techniques. The one seen most frequently is pathos—there are numerous emotions that may be elicited in order to persuade. For instance, scare tactics are common. If you feel fear after listening to someone speak, watching an ad on television, or reading print material, or browsing a website, put aside the emotion for a minute and think logically. Was your emotional response sought after? Did the speaker or writer mean to scare you in order to persuade you to do/buy/think something specific?

Understanding Mind Control

Understanding Mind Control

This book is not about some crazed conspiracy thinkers manifesto. Its real information for real people who care about the sanctity of their own thoughts--the foundation of individual freedom.

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