Pathos

There are many variations on Aristotle's three persuasion techniques. The one seen most frequently is pathos—there are numerous emotions that may be elicited in order to persuade. For instance, scare tactics are common. If you feel fear after listening to someone speak, watching an ad on television, or reading print material, or browsing a website, put aside the emotion for a minute and think logically. Was your emotional response sought after? Did the speaker or writer mean to scare you in order to persuade you to do/buy/think something specific?

Friendly Persuasion

Friendly Persuasion

To do this successfully you need to build a clear path of action by using tools if necessary. These tools would be facts, evidence and stories which you know they can relate to. Plus you always want to have their best interests at heart, in other words, you know what is good for them

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