Lesson 10 Misusing Information The Numbers Game

You learned how numbers can sometimes lie. Whether by deliberate misuse, negligence, or plain incompetence the facts and figures we see, hear, and read are not always the truth. It all happens in one, or both, of two key areas. First, numbers must be gathered. If they are collected incorrectly or by someone with an agenda or bias, you need to know that. Second, numbers must be analyzed or interpreted. Again, this process can be done incorrectly, or by an individual or group with an agenda. Surveys, correlation studies, and statistics were examined.

Friendly Persuasion

Friendly Persuasion

To do this successfully you need to build a clear path of action by using tools if necessary. These tools would be facts, evidence and stories which you know they can relate to. Plus you always want to have their best interests at heart, in other words, you know what is good for them

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