Judge the Accuracy of the Content

There are a few giveaways of marginal content. Review the website for the following:

1. Sources of factual information should be clearly listed so they can be verified elsewhere. Do not accept anything as fact that you can't verify at least three times, in three unique locations.

2. Factual information should come directly from its source. A statistic from the Wall Street Journal is more likely to be correct if you get it from their website (http://online.wsj.com/public/us), rather than rely on it as printed somewhere else. Always go to the source website (if one exists) or print material to check facts.

3. There should be no grammatical, spelling, or typographical errors. Not only do these errors indicate weak or nonexistent editing, but they can lead to inaccuracies in information.

Friendly Persuasion

Friendly Persuasion

To do this successfully you need to build a clear path of action by using tools if necessary. These tools would be facts, evidence and stories which you know they can relate to. Plus you always want to have their best interests at heart, in other words, you know what is good for them

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