Flattery

Flattery is another form of pathos. Making people feel good about themselves, whether you are complimenting their intelligence, good taste, or wise choices can be a successful persuasion technique. It is often used in conjunction with other means of persuasion because it is so important when trying to make a personal connection. Think about it in the reverse: ridiculing a person's stand on an issue, brand they purchase, or other choice is probably not going to make them want to listen. The flattery technique is seen often in advertising, such as with the famous line "You've come a long way, baby," used in a cigarette ad targeted at women. The reader is supposed to agree that, yes, women have moved forward in many ways, such as personal freedoms, or political rights. Then, the "evolved" woman is expected to understand that the brand of cigarettes she, and other women like her, should smoke is Virginia Slims.

Friendly Persuasion

Friendly Persuasion

To do this successfully you need to build a clear path of action by using tools if necessary. These tools would be facts, evidence and stories which you know they can relate to. Plus you always want to have their best interests at heart, in other words, you know what is good for them

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