Flattery

Flattery is another form of pathos. Making people feel good about themselves, whether you are complimenting their intelligence, good taste, or wise choices can be a successful persuasion technique. It is often used in conjunction with other means of persuasion because it is so important when trying to make a personal connection. Think about it in the reverse: ridiculing a person's stand on an issue, brand they purchase, or other choice is probably not going to make them want to listen. The flattery technique is seen often in advertising, such as with the famous line "You've come a long way, baby," used in a cigarette ad targeted at women. The reader is supposed to agree that, yes, women have moved forward in many ways, such as personal freedoms, or political rights. Then, the "evolved" woman is expected to understand that the brand of cigarettes she, and other women like her, should smoke is Virginia Slims.

Understanding Mind Control

Understanding Mind Control

This book is not about some crazed conspiracy thinkers manifesto. Its real information for real people who care about the sanctity of their own thoughts--the foundation of individual freedom.

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