Check Dates

Legitimate websites are dated. They typically include the date the site was written, when it was launched, as well as the last time it was updated. Without these dates, you cannot with any certainty use the information found on the site, especially if it is of a factual or statistical nature. If you have dates, ask yourself:

■ Is the information current enough for your needs?

■ If you are looking for time-sensitive information, are the facts you found stale or do they represent the latest findings?

■ If your information is not time-sensitive, was it placed on the Internet near the time it occurred?

■ Has the page been updated a relatively short time ago or could the author have abandoned it?

Friendly Persuasion

Friendly Persuasion

To do this successfully you need to build a clear path of action by using tools if necessary. These tools would be facts, evidence and stories which you know they can relate to. Plus you always want to have their best interests at heart, in other words, you know what is good for them

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