The real problem is that the tenants must wait longer for the elevator because there are more of them using it and the elevator must travel to more floors than before. The tenants' perceived problem is the new slower speed of the elevator. In reality, the elevator is moving at exactly the same speed as before.

Now that you are thinking about defining real problems as opposed to perceived problems, try distinguishing offshoots of a problem from the main problem from which they stem.

Friendly Persuasion

Friendly Persuasion

To do this successfully you need to build a clear path of action by using tools if necessary. These tools would be facts, evidence and stories which you know they can relate to. Plus you always want to have their best interests at heart, in other words, you know what is good for them

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