The quantity concept is based on a simple mathematical principle—the law of large numbers. While a mathematician might state this law more complexly, I look at it with a sort of Forrest Gump profundity: "If you come up with more ideas, you'll have more ideas."
If the law of large numbers were applied to baseball, we'd all be great hitters, because we'd have unlimited swings at the ball, not a mere three strikes. If applied to the stock market or Las Vegas, the law of large numbers would make us all winners, because we could put our money on as many potential opportunities as we'd like. But baseball and Wall Street and the roulette table at Caesar's Palace give us finite limitations. Conversely, when it comes to generating ideas, we can take as many shots as we want. There are absolutely no limitations, except maybe time. That's where thinking fast comes in.
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