Have you ever had an idea? Sure you have.
Have you ever solved a problem? Absolutely. Probably a few today.
So you have the ability to come up with ideas and solve problems. Great. Now, answer this question: Do you get the idea that you're looking for every time? Do you get the solution to your problem every time? When you need it? With little effort or pain?
That's why you're reading this book. It's not that you don't have creative capability; everyone has infinite creative capacity. I mean, just remember when you were a kid . . . you lived in your imagination almost 100 percent of the time. It's not that you don't possess creative-ness. It's that you have an inconsistency in accessing it, a discrepancy in coming up with big ideas when you need them. That's what this book will help you do. This book will help you become a more conscious, therefore more consistent, creative thinker.
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