In the same way that similar body movements can be used for different activities (e.g., the hip motion used in hitting a baseball, swinging a golf club, or throwing a javelin), similar mind mechanics can be used in creating web sites, exploring medical cures, and improving retail customer service. That, of course, is why these tools are so universal — and why they can be effective for you, no matter what field you are in.
For years I have been working with people, mostly (but not exclusively) in business. These tools have been used effectively in food service, technology, packaged goods, finance, entertainment ... it might be easier to name the fields in which these tools haven't been applied. Since the beginning, I have been getting feedback from individuals and groups on how effective these tools have been for finding fresh ideas and solving problems. I have personally witnessed or heard firsthand accounts of literally thousands of cases where these tools helped people think bigger and find better ideas. You can rest assured that this is not just theory. This is the sharing of proven, effective methods of thinking that you can bring to bear in your job and your life every day.
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