If you're looking for an easy, foolproof way to come up with big ideas, try a technique that's so basic to creative thinking that it's been practiced by some of the world's greatest thinkers since time began. It's a process I call 100 MPH Thinking.
First let me explain how you do it: You come up with lots of ideas in a short amount of time.
Let me repeat that. Because it sounds much too simple. You come up with lots of ideas in a short amount of time. Actually, you come up with lots and lots of ideas in a short, short amount of time.
Gee, it still sounds pretty simple. Could that be because it is simple? Could be.
Well, let's try to make it a bit more complicated, so it will feel like a much greater accomplishment when you master it.
100 MPH Thinking is an ideation method that combines two fundamental concepts of creative thinking: quantity and speed.
Quantity simply means that you make as your goal the number of ideas and not the quality of ideas. I believe that it's much easier to come up with 50 ideas than it is to come up with the perfect idea. And I believe it's nearly impossible to come up with 50 bad ideas. The sheer quantity almost ensures that some have to be good. I mean, even a blind squirrel can find a nut if he looks in enough places.
And I believe it's easier to come up with 50 good ideas quickly (say in 15 minutes) than it is to do it over a longer amount of time. But I
seem to have sped ahead of myself here. Let's look at that quantity thing a bit more closely.
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