The Creative Edge Double Edge That Is

I've helped over 100,000 people in business to "grease their minds," in the words of one of my clients. In my corporate work, in both training and the applied-creativity world of brainstorm facilitation, I have worked with professionals in hundreds of companies, including Virgin Atlantic Airways, Hasbro, Frito-Lay, Texas Instruments, Benjamin Moore, and Capital One, as well as a large percentage of the top advertising agencies in the world. Through this work I have developed and refined ways to enable people to let go of what they know and to free their minds to discover new and better ways of doing their jobs, fueling their companies, and boosting their careers.

At the core of all of the work I do is a fun, fast-paced, precept-shattering workshop that I call "The Do-It-Yourself Lobotomy." That

How the Do-It-Yourself Lobotomy Works

Conventional thinking and problem solving is like white light. By the very nature of logical, linear thinking, you illuminate only what you aim at.

The Do-It-Yourself Lobotomy helps you let go of what you know, what's holding you back from finding better ideas.

How the Do-It-Yourself Lobotomy Works

The Do-It-Yourself Lobotomy tools help refract linear thinking to give you a full spectrum of possibilities and much more colorful ideas (pun painfully noted).

workshop, the ongoing laboratory where I work, is the basis for this book, whose purpose is to bring this "lobotomizing" method to the legions of businesspeople looking for an edge in their professions, an edge created by opening their minds to new, bigger, better ideas to drive the companies they work for.

The sharp edge of creativity cuts both ways. It means putting yourself out there on the frontier. It means you could be wrong. You could fail.

creative thinking is the only way to make anything better, but its potential pitfalls make it a place where few people have the courage to go as far as they can go.

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