The secret to the professional development process in this book is the tools. Through years of exploration and experimentation I have developed a number of creative thinking processes — Do-It-Yourself Lobot-omy tools—that over 100,000 people have found to be extremely effective in helping them short-circuit their default mode of traditional thinking. These tools enable people to quickly and easily come up with fresh, exciting ideas whenever they need to. The tools are simple to learn and easy to use, partly because of their memorable, descriptive names, such as 100 MPH Thinking, 180° Thinking, Intergalactic Thinking, and Ask a Better Question.
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