It's one thing to come up with a great idea. Conceiving, so to speak. It's quite another thing to give birth to it and raise it to maturity. And the trickiest part of that postconception routine is getting others to embrace the new idea, what we commonly refer to as selling it.
When I address groups on the topic of creativity, I often ask, "How many of you sell?" Unless I'm working with a sales force, I almost always encounter only a smattering of hands. Most people don't consider themselves salespeople. They don't take selling seriously, they don't approach it consciously, and they wonder why so many of their ideas don't see fruition because other people won't buy them.
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