Microsoft in the Head on This

To point out the amazing degree to which the term creativity is misunderstood, when you look up the word creative in Microsoft Word s thesaurus, these are the synonyms you may choose from: aesthetic, lovely, poetic, elegant, artistic, beautiful, decorative, musical, and patterned.

Well, if Microsoft says creative means aesthetic, lovely, poetic, elegant, artistic, beautiful, decorative, musical, and patterned, that must be what the word means, right? You tell me. Did you pick up this book to become more aesthetic, lovely, poetic, elegant, artistic, beautiful, decorative, musical, and patterned? I didn't think so. Not that people don't buy books to become aesthetic, lovely, poetic, elegant, artistic, beautiful, decorative, musical, and patterned. i may have a few such books at home on my shelf. But did I expect these books on aesthetic, lovely, poetic, elegant, artistic, beautiful, decorative, musical, and patterned to make me more creative?

"They're only words," you may say. But most of us use words to define what we understand and believe, and if we're using all the wrong words we're making it really hard to change our limiting beliefs.

Cheat Notes for Chapter 4: Creativity versus Talent

Creativity and talent are two distinct things that sometimes coexist.

Artistic talent is mostly genetic. Everyone has the ability to think creatively.

A

We all exhibit our creativeness and talent in different ways.

W—

You don't need artistic talent to be creative. You just need to have original ideas.

Beware the impressions given by the expression of talent; just because it looks good, sounds good, or tastes good doesn't mean it's creative.

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