Doityourself Lobotomy

Open Your Mind to Greater Creative Thinking

Tom Monahan

John Wiley & Sons, Inc.

THE DO-IT-YOURSELF LOBOTOMY

Adweek Books is designed to present interesting, insightful books for the general business reader and for professionals in the worlds of media, marketing, and advertising.

These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business. Some of our writers head their own companies, others have worked their way up to the top of their field in large multinationals. But they share a knowledge of their craft and a desire to enlighten others.

We hope readers will find these books as helpful and inspiring as Adweek, Brandweek, and Mediaweek magazines.

Published

Disruption: Overturning Conventions and Shaking Up the Marketplace, Jean-Marie Dru

Under the Radar: Talking to Today's Cynical Consumer, Jonathan Bond and Richard Kirshenbaum

Truth, Lies and Advertising: The Art of Account Planning, Jon Steel

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Luke Sullivan

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Adam Morgan

Warp-Speed Branding: The Impact of Technology on Marketing, Agnieszka Winkler

Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies," Andy Law

Another One Bites the Grass: Making Sense of International Advertising, Simon Anholt

Attention!How to Interrupt, Yell, Whisper and Touch Consumers, Ken Sacharin

The Peaceable Kingdom: Building a Company without Factionalism, Fiefdoms, Fear, and Other Staples of Modern Business, Stan Richards with David Culp

Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America, by David Kiley

Forthcoming

Beyond Disruption: Changing the Rules in the Marketplace by Jean-Marie Dru

And Now a Few Laughs From Our Sponsor by Larry Oakner

The Self Assessment Test

The Self Assessment Test

Self assessment is the procedure of

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