In Parts I and II of this book we covered some of the fundamental aspects of creativity that I felt must be laid down as a foundation for the Do-It-Yourself Lobotomy thinking tools covered in Part III.
Here in Part IV, we touch upon a potpourri of other subjects. I've found, as a creative thinking coach, when these topics are more clearly understood they help students of creativeness make better use of the tools—the mechanics of the creative process—to help them become more fully realized creatively.
Part IV sheds light on simple aids to creativity such as observation and jotting notes. This material helps you better understand the nonrational aspect of creative ideas, especially the concepts in Chapter 14, "Accidental Genius," and Chapter 15, "Stop Making Sense." In Part IV we also cover practical topics such as selling your ideas, conducting brainstorming sessions, and managing others for greater creativity. In addition, we discuss the greatest barriers to creative realization and how to overcome them.
Some of this might sound theoretical, but I learned much of this in the laboratory of my profession, the workshops and brainstorming sessions I run almost weekly with real people in real business situations. I can assure you there is much practical knowledge to be gained in this section.
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