Now I want to talk about a fundamental part of creativity that has been one of the foremost triggers of some of the greatest ideas of all time. In fact, it's probably the best impetus for great ideas. Yet it's resisted by people around the world and has been for centuries. I'm talking about change.
In Chapter 2 we talked about problems that cause us to stretch. We showed that creativity and problem solving are virtually the same thing. We also demonstrated that we're usually at our best when solving problems.
Well, think about it: What causes most problems?
That's right, change.
Things change. You're in a situation you haven't been in before. You don't have a ready answer. You have a problem. You wonder what
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