Beware the Phantom

Some people are not who they appear to be if you don't look deep enough. There's the phantom dreamer, who has had a big idea or two, often early in her or his career, and has been emulating her- or himself ever since. That person is now probably a rational. Most business people are rational dominants.

Among the most misidentified types I see in the business world are individuals who fall into a category I call "the hyperrational." A hyperrational is a person who has many, many ideas but they aren't truly original. Frankly, most people I see in business who are identified as being "very creative" by their superiors fall into this category. Very few people are primarily dreamers, whose main value to the organization is coming up with truly new ideas and who actually deliver them.

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