Be a Tiger

A very good friend of mine, Richard Wilde, who understands creativity like few people on this planet, tells a funny story about how adults so often lose touch with the imaginative child within.

A number of years ago he was asked to address his daughter's second grade class. As department head of advertising and design at the School for Visual Arts in New York City, Richard is skilled at designing problems, asking questions, and creating challenges for students to bring out their creativity. Richard gave this roomful of seven-year-olds the following simple assignment: Be a tiger. Immediately, the kids wrinkled their noses, showed their claws, and began growling and pawing the air. Instantly. Effortlessly.

A short time later, Richard gave the same simple assignment to a roomful of his second-year graduate students. "Be a tiger," he told them. The room fell silent. They looked cautiously at one another out of the corners of their eyes. One student asked, "Can we research it?" Another queried, "When is it due?" Yet another asked, "What medium?" Richard just smiled to himself and told them, "Forget it, it's too hard for you," and went on to the next assignment.

Cheat Notes for Chapter 1: The First Real Chapter

Everyone has infinite creative capacity.

The more you know, the less you have to imagine. And the less you imagine, the more routine your thoughts become.

New ideas don't happen in the known. They happen in the unknown, the maybe, the what-if.

• •

Most people don't come up with great ideas because they come up with good ideas, then stop.

You must get out of the deep grooves of rational thought to be a consistent creative thinker.

Little adjustments can improve your ability to come up with big ideas, improve your ability to solve problems, and do so with great consistency.

Understanding and Demystifying Creativity

There are some fundamental aspects of creative thinking that are ill understood and even grossly misunderstood by many people. This lack of understanding often severely limits their creative potential.

Some of the more basic precepts are so foundational that not to grasp them imposes a ceiling for creative accomplishment, and worse, can actually be a detriment to achievement.

Forget the creative thinking power tools that'll be covered in the later chapters of this book, your Do-It-Yourself Lobotomy instruments, as it were. Yes, those surefire methods of thinking have been leading great thinkers to big ideas since the beginning of time. But if you can't grasp some of the core concepts behind creativity in this section, then all the effort to learn all of the techniques in the world will be greatly compromised.

Basically, to take greatest advantage of the amazing resourcefulness of creativeness, you need to understand creativity at a fundamental level and know its role in your everyday life.

"Gee, that paycheck looks a little fatter this month."

"Gee, that paycheck looks a little fatter this month."

Timeline of a lousy idea (continued)

Timeline of a lousy idea (continued)

CHAPTER 2

Was this article helpful?

0 0

Post a comment