Bad or Better

One of the greatest lessons to be learned from 180° Thinking is that we should not be so quick to discount our so-called bad ideas or mistakes.

Don't discount an idea just because it is wrong according to traditional thinking or because it isn't what you intended. If an idea is totally against what you intended to do, or partially against it for that matter, don't be so quick to think it's not valid.

Some notable examples of accidental 180° Thinking that could be included in the innovation hall of fame: Vicks NyQuil, the cold remedy that was initially thought to be a failure because it put people to sleep, and Post-it notes, those little pieces of sticky paper that use that "bogus" adhesive whose molecules stick to only one surface. Failed products, according to the original intention, but accidentally brilliant.

Chapter 14, "Accidental Genius," gives you more examples of how being open to things you weren't looking for is an important part of creativeness.

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