Against Your Better Judgment

When faced with a problem to solve or anytime you'd like to apply some creative juice, simply direct your thought process in the exact

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180° Thinking is simply the opposite of traditional thinking, the way that everyone else is thinking to "make it better."

180° Thinking is simply the opposite of traditional thinking, the way that everyone else is thinking to "make it better."

opposite direction of where conventional wisdom would suggest you go. That is 180° Thinking.

Going back to our bed example, if conventional wisdom says "soft," think "hard." If conventional wisdom says "warm," think "cold." If conventional wisdom says "low," think "high." Whatever you do, don't think of more ways to do soft, warm, and low. Not that there is anything wrong with those properties. And no one is to say there aren't better ways of doing those tried-and-true things with beds. It's just that those paths of thought are likely being followed by most other thinkers in this category. Because so many others are applying their creative energy there, those areas are likely to be a bit overfarmed for ideas.

You want to find different ideas? Look in a different place.

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