Method to the Madness

If you study the traits of real-life dreamers, the most fully developed thinkers on the creative typologies map, you will see some similarities. From Albert Einstein to Stephen Hawking, from Leonardo da Vinci to Martha Graham, from Thomas Edison to Steve Jobs, from Mozart to the Beatles ... all of these great, leading-edge thinkers have some fundamental characteristics that actually can be developed in anyone.

I have worked for years to identify definitive creative thinker traits. I've trained over 100,000 individuals, many of them dreamers who want to be even better dreamers, the vast majority of whom are crafters and rationals, and even some laborers (often dragged kicking and screaming to the training sessions by their bosses). During my training sessions—some that last only one hour, most in the half- to full-day range, some that last for three days—virtually all participants become consistent, effective dreamers, proving that anyone can improve the ability to think more creatively if given a better understanding and the proper conditions.

The thinking methods featured in this book, 100 MPH Thinking, Intergalactic Thinking, 180° Thinking, and so on, have been designed to help all individuals access their dreamer mode. Although the creative thinking skills I help people develop are quite simple and easy to learn and use, the biggest challenge is in getting people to let go of the belief that "creativity is for the chosen few" and the lifelong hit-or-miss habits they use in problem solving. Most of these habits are learned only through blind experimentation, with no real certainty of success at any given time.

The three principal creative thinking traits around which I build my training have already been mentioned as the three defining characteristics of dreamers: curiosity, an active mind, and a fresh perspective. See below how my major Do-It-Yourself Lobotomy tools match up to stimulate these three vital creative thinking traits.

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