An Epidemic of Unrealized Creative Ideas

As consultants, my fellow creative thinking coaches and I work in all kinds of companies, in a wide variety of industries, under all kinds of conditions. One thing that's common to all companies is that the quality of the ideas that come out of the other end of the machine, on average, is never as good as the quality of the ideas the people actually conceive. We often call this the creative sell success rate. In many ways, it is to people in business what batting average is to baseball players,...

Your Creative Force Field

When you complete the Creative ForceField on page 255 (or online at www.Do-It-YourselfLobotomy.com book) you make a document that you can use personally to survey your own creative landscape as you begin the development of your creative skill set, which this book aims to help you do. You should address this exercise as it relates to you, not to others in your personal or work life, unless of course you are doing this for your organization, in which case you'll interpret the directions a bit...

The Dos and Donts of Brainstorming

Well, to be honest with you, if I tried to cover everything I know about brainstorming in these pages, that chapter alone would be larger than this entire book. But I can give you a quick list of do's and don'ts that I'm sure will shed a good deal of light on this murky, misunderstood process. Do Set aside at least two hours (I prefer three) to make sure you get beyond the surface in your thinking. Don't Expect to blast in and find the holy grail of answers after taking a few minutes to just...

How to Use 100 MPH Thinking

Here's how to use 100 MPH Thinking in a group session (or 300 MPH Thinking if you're really looking for a thrill) Step 1. Break down the number of people you have into teams of Step 2. Set a time limit and an ambitious number of ideas. Anywhere from 30 ideas per team in 10 minutes to 100 ideas per team in an hour. Step 3. Write down all ideas (those little yellow stickies are perfect) and say each idea out loud to your team. Step 100. When you reach your goal, have every team member select her...

The 2Minute Creative IQ Test for Organizations

This is a quick, universal test that I have developed to help managers gauge the creativeness of their organizations entire companies, departments, work groups, or teams. You can take the test here or go to www.Do-It-YourselfLobotomy.com book. The test offers fairly generalized results, driven by the answers you provide. The gauges used are modeled after common thinking habits of some of the greatest creative minds throughout history. There is certainly a margin for error, and exceptions to...

Stop Making Sense

In the contemporary order of things, that is. History is Littered with missed opportunities, when individuals or groups had wonderful new ideas that had all the potential to create tremendous improvement but never saw the light of day because the ideas didn't make sense. How do I know this Well, my answer won't make sense to you, so I won't try to explain. But I will point out some near misses that, if not for the efforts of a few determined souls, may not have...

How to Develop Curiosity

The creative thinking power tool that can be used to stimulate the same kind of curiosity that natural dreamers seem to possess in such great quantity is what I call Ask a Better Question. Simply by stating your problem or objective in the form of a question, you start the mental wheels turning, thus priming the imagination. Human beings are quite curious by nature. Whereas fully developed dreamers seem to be curious about almost everything and are never satisfied with things even if they seem...

The Creative Edge Double Edge That Is

I've helped over 100,000 people in business to grease their minds, in the words of one of my clients. In my corporate work, in both training and the applied-creativity world of brainstorm facilitation, I have worked with professionals in hundreds of companies, including Virgin Atlantic Airways, Hasbro, Frito-Lay, Texas Instruments, Benjamin Moore, and Capital One, as well as a large percentage of the top advertising agencies in the world. Through this work I have developed and refined ways to...