An Epidemic of Unrealized Creative Ideas

As consultants, my fellow creative thinking coaches and I work in all kinds of companies, in a wide variety of industries, under all kinds of conditions. One thing that's common to all companies is that the quality of the ideas that come out of the other end of the machine, on average, is never as good as the quality of the ideas the people actually conceive. We often call this the creative sell success rate. In many ways, it is to people in business what batting average is to baseball players,...

Your Creative Force Field

When you complete the Creative ForceField on page 255 (or online at www.Do-It-YourselfLobotomy.com book) you make a document that you can use personally to survey your own creative landscape as you begin the development of your creative skill set, which this book aims to help you do. You should address this exercise as it relates to you, not to others in your personal or work life, unless of course you are doing this for your organization, in which case you'll interpret the directions a bit...

The Dos and Donts of Brainstorming

Well, to be honest with you, if I tried to cover everything I know about brainstorming in these pages, that chapter alone would be larger than this entire book. But I can give you a quick list of do's and don'ts that I'm sure will shed a good deal of light on this murky, misunderstood process. Do Set aside at least two hours (I prefer three) to make sure you get beyond the surface in your thinking. Don't Expect to blast in and find the holy grail of answers after taking a few minutes to just...

How to Develop Active Minds

Nurturing active minds is as much a part of developing a corporate mind-set as thinking habits and practices. Developing a corporate mind-set starts at the top of the company and within each department, and it is critical to long-term success on this front. Are the leaders in your company dreamers They need to be if they are to truly lead your company past the competition and into a bright future. As for the pure mechanics of an active mind, how do you get people to come up with more ideas One...

How to Use 100 MPH Thinking

Here's how to use 100 MPH Thinking in a group session (or 300 MPH Thinking if you're really looking for a thrill) Step 1. Break down the number of people you have into teams of Step 2. Set a time limit and an ambitious number of ideas. Anywhere from 30 ideas per team in 10 minutes to 100 ideas per team in an hour. Step 3. Write down all ideas (those little yellow stickies are perfect) and say each idea out loud to your team. Step 100. When you reach your goal, have every team member select her...

Yes you are creative

Have you ever had an idea Sure you have. Have you ever solved a problem Absolutely. Probably a few today. So you have the ability to come up with ideas and solve problems. Great. Now, answer this question Do you get the idea that you're looking for every time Do you get the solution to your problem every time When you need it With little effort or pain That's why you're reading this book. It's not that you don't have creative capability everyone has infinite creative capacity. I mean, just...

The 2Minute Creative IQ Test for Organizations

This is a quick, universal test that I have developed to help managers gauge the creativeness of their organizations entire companies, departments, work groups, or teams. You can take the test here or go to www.Do-It-YourselfLobotomy.com book. The test offers fairly generalized results, driven by the answers you provide. The gauges used are modeled after common thinking habits of some of the greatest creative minds throughout history. There is certainly a margin for error, and exceptions to...

Ads Backward

Originally, I set out to bring the secrets of creativity on demand from the ad business to the general business world, and I did just that, working with major companies in non-advertising-related areas right out of the gate. In the past few years, however, I have found that more and more advertising practitioners and the companies they work for have been using my company's services. Lately, it seems that the advertising business is being pressed to be more creative two basic ways, one from...

How to Develop Curiosity

The creative thinking power tool that can be used to stimulate the same kind of curiosity that natural dreamers seem to possess in such great quantity is what I call Ask a Better Question. Simply by stating your problem or objective in the form of a question, you start the mental wheels turning, thus priming the imagination. Human beings are quite curious by nature. Whereas fully developed dreamers seem to be curious about almost everything and are never satisfied with things even if they seem...

Failure Never Fails

Of all the things we are afraid of, when it comes to new ideas, failure is the top dog. And it's a rabid Doberman. But 100 MPH Thinking is a way to tame this wild beast called failure. Because 100 MPH Thinking builds failure into the process. When you come up with 10, 20, or 50 ideas, you're allowed to fail 9, 19, or 49 times, yet still succeed. The highest-achieving people know this, or at least they practice this. Babe Ruth struck out more than anyone else in his era. Michael Jordan missed...

The Creative Edge Double Edge That Is

I've helped over 100,000 people in business to grease their minds, in the words of one of my clients. In my corporate work, in both training and the applied-creativity world of brainstorm facilitation, I have worked with professionals in hundreds of companies, including Virgin Atlantic Airways, Hasbro, Frito-Lay, Texas Instruments, Benjamin Moore, and Capital One, as well as a large percentage of the top advertising agencies in the world. Through this work I have developed and refined ways to...