Dylans Open

There's a story that rocker Al Cooper tells about some accidental genius that catapulted his career in the mid-1960s. Cooper had been an average guitar player and singer as one of the creative forces behind The Blues Project, one of the first American bands to bring blues to the rock audience. When he was invited to accompany Bob Dylan in recording Highway 61 Revisited, Dylan's first plugged-in recording, Cooper naturally brought his guitar to the session. During the recording of Dylan's...

Intergalactic Thinking in Everyday Life

Electrical engineer Philo Farnsworth, the man who made the breakthrough in the development of television, is said to have found his inspiration while he was tilling a potato field. Row by row, Farnsworth maneuvered his horse-drawn harrow back and forth, suddenly realizing that an electron beam could scan images the same way, back and forth, A number of years ago I was about to develop a TV campaign for a small breakfast cereal company. As I sat in on the preliminary meeting with the client, the...

Contents

The First Real Chapter (Finally ) 36 Understanding and Demystifying Creativity 47 2. Creativity Problem Solving 49 3. Change Your Thinking about Change 57 4. Creativity versus Talent 62 Tools for the Job of Thinking Creatively 71 5. Ask a Better Question 75 6. Ask the Question Early 87 7. 100 MPH Thinking Thinking at the Speed of Enlightenment 90 8. 180 Thinking A Tnereffid Way to Ideate 99 9. Intergalactic Thinking 107 10. Collaborate with Genius 121 11....

An Epidemic of Unrealized Creative Ideas

As consultants, my fellow creative thinking coaches and I work in all kinds of companies, in a wide variety of industries, under all kinds of conditions. One thing that's common to all companies is that the quality of the ideas that come out of the other end of the machine, on average, is never as good as the quality of the ideas the people actually conceive. We often call this the creative sell success rate. In many ways, it is to people in business what batting average is to baseball players,...

Your Creative Force Field

When you complete the Creative ForceField on page 255 (or online at www.Do-It-YourselfLobotomy.com book) you make a document that you can use personally to survey your own creative landscape as you begin the development of your creative skill set, which this book aims to help you do. You should address this exercise as it relates to you, not to others in your personal or work life, unless of course you are doing this for your organization, in which case you'll interpret the directions a bit...

The Dos and Donts of Brainstorming

Well, to be honest with you, if I tried to cover everything I know about brainstorming in these pages, that chapter alone would be larger than this entire book. But I can give you a quick list of do's and don'ts that I'm sure will shed a good deal of light on this murky, misunderstood process. Do Set aside at least two hours (I prefer three) to make sure you get beyond the surface in your thinking. Don't Expect to blast in and find the holy grail of answers after taking a few minutes to just...

How to Use 100 MPH Thinking

Here's how to use 100 MPH Thinking in a group session (or 300 MPH Thinking if you're really looking for a thrill) Step 1. Break down the number of people you have into teams of Step 2. Set a time limit and an ambitious number of ideas. Anywhere from 30 ideas per team in 10 minutes to 100 ideas per team in an hour. Step 3. Write down all ideas (those little yellow stickies are perfect) and say each idea out loud to your team. Step 100. When you reach your goal, have every team member select her...

Yes you are creative

Have you ever had an idea Sure you have. Have you ever solved a problem Absolutely. Probably a few today. So you have the ability to come up with ideas and solve problems. Great. Now, answer this question Do you get the idea that you're looking for every time Do you get the solution to your problem every time When you need it With little effort or pain That's why you're reading this book. It's not that you don't have creative capability everyone has infinite creative capacity. I mean, just...

The 2Minute Creative IQ Test for Organizations

This is a quick, universal test that I have developed to help managers gauge the creativeness of their organizations entire companies, departments, work groups, or teams. You can take the test here or go to www.Do-It-YourselfLobotomy.com book. The test offers fairly generalized results, driven by the answers you provide. The gauges used are modeled after common thinking habits of some of the greatest creative minds throughout history. There is certainly a margin for error, and exceptions to...

Ads Backward

Originally, I set out to bring the secrets of creativity on demand from the ad business to the general business world, and I did just that, working with major companies in non-advertising-related areas right out of the gate. In the past few years, however, I have found that more and more advertising practitioners and the companies they work for have been using my company's services. Lately, it seems that the advertising business is being pressed to be more creative two basic ways, one from...

Simply Brilliant

It's true that 100 MPH Thinking is not rocket surgery, as they like to say at the Bizarro chapter of Mensa. One of the biggest mistakes people make with this creative thinking tool is to overthink it and make it more complex than it is. Come up with more ideas and you'll have more ideas. Do it quickly and you'll reap many other benefits. The secret is to not think about it. As those great philosophers at Nike tell us, Just do it. That great failure, Thomas Edison, who registered 1,093 patents...

Stop Making Sense

In the contemporary order of things, that is. History is Littered with missed opportunities, when individuals or groups had wonderful new ideas that had all the potential to create tremendous improvement but never saw the light of day because the ideas didn't make sense. How do I know this Well, my answer won't make sense to you, so I won't try to explain. But I will point out some near misses that, if not for the efforts of a few determined souls, may not have...

Ask the Question Early

There's a variation on Ask a Better Question that in some ways is actually a better tool than Ask a Better Question itself. It's what I call Ask the Question Early. Before I explain this tool, let's talk about human nature. Let me ask you, if you have something due next Thursday, when do you start it Be honest. You're thinking, I'll start it Wednesday, right Or, you may be thinking, When is it due Thursday Late in the day Maybe I can start early Thursday. It's often human nature to wait until...

How to Develop Curiosity

The creative thinking power tool that can be used to stimulate the same kind of curiosity that natural dreamers seem to possess in such great quantity is what I call Ask a Better Question. Simply by stating your problem or objective in the form of a question, you start the mental wheels turning, thus priming the imagination. Human beings are quite curious by nature. Whereas fully developed dreamers seem to be curious about almost everything and are never satisfied with things even if they seem...

Failure Never Fails

Of all the things we are afraid of, when it comes to new ideas, failure is the top dog. And it's a rabid Doberman. But 100 MPH Thinking is a way to tame this wild beast called failure. Because 100 MPH Thinking builds failure into the process. When you come up with 10, 20, or 50 ideas, you're allowed to fail 9, 19, or 49 times, yet still succeed. The highest-achieving people know this, or at least they practice this. Babe Ruth struck out more than anyone else in his era. Michael Jordan missed...

How the DoItYourself Lobotomy Will Help

The Do-It-Yourself Lobotomy will help you let go of your preconceptions, enabling you to have fresh ideas whenever you need or want them. First we help you better understand creativity, because you can't master something you don't truly understand. We cover some of the fundamental concepts about creativeness that are sorely misunderstood Creativity problem solving. We can either let problems be barriers or use them as springboards to be at our creative best when solving problems see page 49 ....

The Creative Edge Double Edge That Is

I've helped over 100,000 people in business to grease their minds, in the words of one of my clients. In my corporate work, in both training and the applied-creativity world of brainstorm facilitation, I have worked with professionals in hundreds of companies, including Virgin Atlantic Airways, Hasbro, Frito-Lay, Texas Instruments, Benjamin Moore, and Capital One, as well as a large percentage of the top advertising agencies in the world. Through this work I have developed and refined ways to...